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Paula Workman White
Consulting CFO

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Paula comes from a long line of entrepreneurs and her passion is helping business owners maximize returns and minimize worry through the problems they face every day.  She focuses on helping business owners and executives in areas like: 

 - Strategic thinking for double-digit growth 
 - Ownership transfers to family and non-family            members
 - Streamlining accounting departments

 - Managing high growth 
 - Employee incentive plans

During her tenure as CFO for her family businesses (which reached over $80 million in annual revenues) the company was ranked in the Austin Business Journal's Fast 50 and Best Places to Work.  She has rare insight into family and closely-held businesses unlike most consultants.   She has served on several for-profit and non-profit board of directors and is a past nominee of Austin Business Journal Best CFO in Austin. 

As a collegiate athlete and as a business owner, she has learned that success is not about winning every game, but executing a winning strategy.  



Call Paula (512) 844-9660
Email paula@workmanwhite.com

"Paula really knows her stuff when it comes to evaluating a company, forecasting its future and helping create a plan for growth and improved performance.  She's smart, committed to quality, and is absolutely fantastic to work with!"  
- Laurel Johnson, President
Sunbelt Sales and Acquisitions
Take Assessment
This quick 5-minute assessment is usually the first thing we do when engaging with a client.  This helps us understand their Entrepreneurial "DNA" and how we can better serve and advise them.  It also brings valuable insight to the client about what people and systems they need around them to maximize strategy.  

The Tree of Life

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The Family Tree
The family business is a way of life for so many families in the U.S. today.  Success Tree is very mindful of the 'family' in your family business.  


The Tree of Life (Psalm 1)
Blessed is the one
    who does not walk in step with the wicked
or stand in the way that sinners take
    or sit in the company of mockers,
2 but whose delight is in the law of the Lord,
    and who meditates on his law day and night.

3 That person is like a tree planted by streams of water,
    which yields its fruit in season
and whose leaf does not wither--
    whatever they do prospers.



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Phone:   (512) 844-9660
Email:    info@successtreeDNA.com
             Austin, Texas 78739

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